1. Responsible for GTM with OEM’s and key tier 1’s gate keepers/buyers, responsible and constructive feedback for business success
2. Outside-in, inside-out coordination locally
3. TAM/SAM/SOM analysis and target ROI, Revenue, GM, OPM for fin success.
4. Pricing strategy and business model based on business goals, value propositions and competition
5. Market intelligence and product benchmark
• Serve as the lead point of contact for all customer account management matters
• Build and maintain strong, long-lasting relationships by broadly cover from executive level to a working level
• Develop trusted relationships with key accounts’ stakeholders and executive sponsors
• Ensure a timely and successful delivery of our solutions to customer needs & objectives
• Understand and identify customer’s pain points and desires to propose our valuable solution in order to maximize MediaTek’s value
• Clearly communicate the progress of bi-weekly/monthly/quarterly initiatives to internal
and external stakeholders
• Develop new business with existing clients and/or identify areas of improvement to meet
sales quotas
• Forecast and track key account metrics
• Prepare regular reports on key account
• Collaborate with sales/marketing team to identify and grow opportunities within the regions
• Make key account strategy by leveraging MediaTek’s capability
Responsibility:
*Captures regional product requirements and supports the
development of new product ideas
*Provides input for market / competitor insights, value proposition,
business case creation, positioning, pricing and product roadmap
for products from regional perspective
* Adapts and deploys regional market introduction plan and manage
regional go to market activities on product level
*Ensures design-wins together with Sales and business
development activities on product level including commercial
synchronization
*Develops 5 year regional product plan and annually monitors
financial performance to the plan
*Deploys and adjust operative pricing guidelines / corridor on
product level in the region and manages quoting for products
outside of pricing office limits
* Reporting into Segment Head or Head of Regional Marketing
*Significant contribution to allocation
*Regional scope
* Medium impact on short term revenues and segment result
? Relationship Management: Understands the customer profile
(structure, organization, strategy, finance, semiconductor
consumption, etc.), provides Infineon with all relevant information,
keeps the customer’s contacts database up to date.
? Business Opportunities Development: Reviews all business relevant
aspects on a regular basis. Identifies, assesses and manages
business opportunities. Co-ordinates necessary resources (Field
Application Engineers) in order to achieve design wins. Negotiates
on all contractual issues and quotations with the customer.
