1. Responsible for GTM with OEM’s and key tier 1’s gate keepers/buyers, responsible and constructive feedback for business success
2. Outside-in, inside-out coordination locally
3. TAM/SAM/SOM analysis and target ROI, Revenue, GM, OPM for fin success.
4. Pricing strategy and business model based on business goals, value propositions and competition
5. Market intelligence and product benchmark
OSAT Development, Package Design and Development function (PAD)
? Responsible for package design tasks in OSAT segment.
? Manage package development execution within product and
technology according to project requirement.
1. Responsible for package development tasks as PAD function in
OSAT :package definition, technology integration and project
management for ATV and CCS business groups.
2.Own package design stage development milestone. Accountable to
the project PJM.
3. Align on chip / package development, test concept for all technical,
cost and quality during definition.
4. Define and select package solution according to product
requirement (package type and BOM)
5.Tool up PRP, QTP, DFMEA. Project schedule, and alignment
6. Perform project risk assessment and mitigation actions.
7. Project complexity definition with Delta list, Project category
assessment
8. As a driver or co-driver for platform related Task force activities.
Responsibility:
*Captures regional product requirements and supports the
development of new product ideas
*Provides input for market / competitor insights, value proposition,
business case creation, positioning, pricing and product roadmap
for products from regional perspective
* Adapts and deploys regional market introduction plan and manage
regional go to market activities on product level
*Ensures design-wins together with Sales and business
development activities on product level including commercial
synchronization
*Develops 5 year regional product plan and annually monitors
financial performance to the plan
*Deploys and adjust operative pricing guidelines / corridor on
product level in the region and manages quoting for products
outside of pricing office limits
* Reporting into Segment Head or Head of Regional Marketing
*Significant contribution to allocation
*Regional scope
* Medium impact on short term revenues and segment result
