1. Responsible for GTM with OEM’s and key tier 1’s gate keepers/buyers, responsible and constructive feedback for business success
2. Outside-in, inside-out coordination locally
3. TAM/SAM/SOM analysis and target ROI, Revenue, GM, OPM for fin success.
4. Pricing strategy and business model based on business goals, value propositions and competition
5. Market intelligence and product benchmark
Responsibility:
*Captures regional product requirements and supports the
development of new product ideas
*Provides input for market / competitor insights, value proposition,
business case creation, positioning, pricing and product roadmap
for products from regional perspective
* Adapts and deploys regional market introduction plan and manage
regional go to market activities on product level
*Ensures design-wins together with Sales and business
development activities on product level including commercial
synchronization
*Develops 5 year regional product plan and annually monitors
financial performance to the plan
*Deploys and adjust operative pricing guidelines / corridor on
product level in the region and manages quoting for products
outside of pricing office limits
* Reporting into Segment Head or Head of Regional Marketing
*Significant contribution to allocation
*Regional scope
* Medium impact on short term revenues and segment result
